From Where You Are
“Jude Cole asked if I wanted to write a song for this commercial. And I said I’d take a look at it. It was a really powerful 45-second clip and I just really connected to it and I had a feeling like I could probably write something. …When I saw the commercial, my first thought kind of brought me back to when I was 16 and a friend of mine got in a car accident — a head-on collision — like literally two months after he got his license and passed away. And so that was really, really hard on us as his friends but I just remember what it did to his parents and his family. It just kind of broke them all apart. And so I wanted to write the song kind of from a parent’s perspective of what it must be like — or a brother’s or sister’s perspective — to lose a family member. So I kind of had the personal connection, but my main instinct was to kind of write it from a parent’s perspective.” -Jason (BusinessWeek)